Teen Reckless Driving Campaign for the Ad Council
The “What distracts you?” group campaign targets reckless teen drivers by providing exaggerated scenarios for drivers. The magazine ad puts the phone and wheel in the hands of the viewer to create the eerily familiar scene of texting while driving.
An abstract assignment to explore packaging design by creating a geometric fruit. The honeydew packaging uses a variety of specialty papers to created desired effects and demonstrates good craftmenship.
Geometric Mock Fruit Packaging
The Econow logo is a two color isometric cube with an arrow in the colored space, symbolizing a progressive packaging brand. The brand identity is for a sustainable packaging company.
ECONOW Brand Identity System
The Seagate Hard Drive is taller than it is wide and has issues of being knocked over and broken. The packaging is designed to provide stability while also providing maximum protection. The packaging is also a sustainable solution to the previous packaging: using less materials, post-consumer materials, and extends the life span of the packaging.
Seagate Hard Drive Packaging Redesign
The ONE MORE vodka identity is intended for a high end client base. It takes advantage of a limited color palette, rich textures, sleek materials, and a modern minimalist approach to packaging design.
ECONOW Brand Identity System
